Sports &
Events
Operations

Two-year engagement managing athlete services for 100+ international players across consecutive tournament editions. Primary liaison between players, tournament management, sponsors, and transport vendors.

• Designed and maintained athlete scheduling systems tracking travel, accommodation, and court logistics across multiple service providers
• Acted as primary liaison between players, officials, sponsors, and transport vendors — observing how international sport properties negotiate local commercial relationships
• Documented recurring service gaps and developed structured reporting on athlete needs, vendor performance, and coordination failures
• Observed first-hand how a non-cricket sport attracts audiences and sponsors in a cricket-dominant market — a tension that later shaped dissertation research

Credentialing and access management for 500+ stakeholders including players, officials, and international broadcast media at one of sport's highest-profile single-day events.

• Managed credential processing and access control across players, officials, and international broadcast media
• Coordinated across security, logistics, and venue operations to implement access protocols in a zero-margin-for-error environment
• Maintained audit-ready documentation and reporting systems for all issued credentials, supporting post-event compliance review

Led planning and delivery of sport events across multiple disciplines, managing vendor networks, timelines, and multi-stakeholder communication.

• Managed vendor networks and stakeholder communication across events of varying scale and format
• Developed operational SOP documentation applied across multiple event types

Multi-venue commercial operations across English football and cricket — Aston Villa FC, Birmingham City FC, and Edgbaston Stadium.

• Managed POS operations, inventory control, and merchandise replenishment in high-attendance sport environments
• Observed fan-facing commercial ops across football and cricket venues, noting how consumer behaviour differs by sport, venue format, and audience demographic